AEO / GEO
AI search visibility
Find the questions that matter, inspect the answers and citations, and improve the public information that helps buyers understand your business.
AI SEARCH & GROWTH
Make your business
easier to find.
Easier to choose.
Your customers are asking new questions, in new places. We help your website, content, and messaging give them a better answer.
A focused first project. A scope built around your business.
CONTEXT, BROUGHT TO LIGHT
“Which solution is right
for a business like mine?”
Useful contentCredible sourcesClear messaging
THE STARTING POINT
Understand the question.
Make the next step clear.
WHERE WE CAN HELP
AI search visibilityWebsite & contentCustomer researchCampaign direction
01 / START WITH CONTEXT
What are your customers
really looking for?
Someone comparing solutions needs more than a list of features. They need to understand whether your business fits their situation, and why they should trust it.
The question shapes
the work.
We look at your website, the questions buyers ask, and the evidence your team already has. Then we identify where the answer is missing, unclear, or hard to find.
That gives us a practical place to start: the right page, a stronger explanation, or a message worth testing.
Talk through your prioritiesOUR WORKING PRINCIPLE
A recommendation should
have a reason behind it.
An example buyer question01 / QUESTION
“Which project management tool works for a small team without a complicated migration?”
The buyer needs an answer about switching, as well as features.
02 / RECOMMENDED WORK
Make the move understandable.
Explain the migration steps, supported imports, and likely effort on a page buyers and search systems can read.
ReviewRelevant mentions, citations, and qualified demo enquiries
To validate: Check migration claims with the product team before publishing.
02 / CONNECT THE WORK
From discovery
to a decision.
We bring research, search, and messaging together around the people you want to reach.
RESEARCH / CONTENT
A clearer reason to choose you
Use customer conversations, reviews, and product evidence to strengthen your pages, explain your offer, and address the questions that hold a purchase back.
STRATEGY / CAMPAIGNS
A better-informed next campaign
Turn the research into campaign angles, landing-page direction, and a measurement plan. Scope paid campaign support around your account access and budget.
03 / WHAT YOU RECEIVE
A clear record.
Work you can use.
You should be able to see what we found, understand what we recommend, and know exactly what changed.
01
Know where you stand.
A dated baseline of relevant search questions, the answers we observe, and the sources they cite. Clear findings, with the evidence attached.
Baseline & opportunity report
02
Put the findings to work.
Prioritised content, technical, and messaging improvements. We agree the scope with your team and help carry the work through.
Approved improvements & implementation
03
See what changed.
Repeat the agreed checks and compare results. You receive a record of what shipped, what moved, and what deserves attention next.
Before-and-after review & next steps
04 / HOW WE WORK
Start focused.
Build from what you learn.
01
UNDERSTAND
Choose a useful starting point.
Agree the audience, product or service, and business goal. Review the relevant pages, sources, and questions to establish a baseline.
02
IMPROVE
Make the right changes.
Prioritise the findings together. Work on the approved content, technical improvements, or campaign direction, with a clear owner for each task.
03
REVIEW
Measure and decide what’s next.
Repeat the agreed checks, review the results, and document the limitations. Decide whether to continue, adjust the approach, or focus elsewhere.
THE TEAM BEHIND THE WORK
Founded by NJIT alumni. You work directly with the team doing the research and implementation.
05 / FIND THE RIGHT FIT
Your priorities.
A project that fits.
Tell us about your business and where you want to improve. We’ll discuss a focused first engagement, then send a proposal with the scope, timing, and fees.
A GOOD PLACE TO START
- A product or service customers actively compare.
- A website with room for clearer answers.
- A team ready to put the findings into action.
WORK WITH CONTEXTLUMENLet’s talk
What would a useful
first project look like?
Let’s work that out together.
- Your audience and business goals
- Where customers discover and compare you
- The work that would make the most difference
- A scope, timeline, and fee to review
Fees are agreed in your proposal. Any advertising spend is budgeted separately.
BEFORE WE TALK
A few questions,
answered.
What do AEO and GEO actually mean?
Answer engine optimisation and generative engine optimisation are names for work that helps search engines and AI assistants find, understand, and use a business’s public information. In practice, we look at crawlability, useful content, accurate business details, and the sources that support an answer.
What would our first project look like?
We start with one audience, one product or service, and a set of questions that matter to your buyers. We establish a baseline, agree the improvements, implement the approved work, and repeat the checks. Your proposal sets out the deliverables, responsibilities, timeline, and fees.
How much does it cost?
We discuss fees once we understand your website, priorities, and the work involved. You receive a written scope and proposal before committing. Advertising spend, if part of the engagement, is agreed separately from our service fees.
Will we need a new website?
Often, the useful work can happen on the site you already have. We review the existing setup and work with your developers or approved access. Any changes to content, code, or configuration are agreed with your team first.
How do you measure AI search visibility?
We agree a sample of buyer questions and record the platforms, dates, mentions, citations, and source URLs for each test. We repeat the same checks to make comparisons useful. Answers can vary between runs, so the report describes the sample and its limitations. Where you provide analytics access, we also review referrals and enquiries.
Can you help with paid campaigns too?
We can scope customer research, messaging, campaign planning, and implementation support alongside search work. The proposed channel depends on your audience, budget, measurement setup, and account access. Access to emerging advertising platforms is confirmed before a campaign is proposed.
Can you guarantee a mention or a ranking?
No. Search engines and AI platforms control their own answers and placements. We commit to the agreed work, document the changes, and report the observed results clearly. We use those results to decide what to try next.
LET’S FIND YOUR STARTING POINT
Start with
a conversation.
Share your website and what you want to improve. We’ll talk through where we can help and what a useful first project would involve.
A clear scope. Transparent fees.
Agreed together before we begin.
MEET THE CONTEXTLUMEN TEAM
Let’s talk about your business.
Tell us a little about your business and what you’re working on. We’ll arrange a time to talk through your goals, scope, and pricing.
Email usygc2@njit.edu
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